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Here you can purchase the Global Youth Survey Brand Update 2009, which was done as a follow up to the Global Habbo Youth Survey 2008.
Global Habbo Youth Survey - Brand Update 2009
The results of the Global Habbo Youth Survey Brand Update 2009 are based on a survey that was carried out on all the Habbo sites during April 2009. Habbo is the world’s largest and fastest growing virtual world and social networking service for teenagers. The study reached a sample size of 112 000 respondents from more than 30 countries.
The report focuses on youth brands and teen web sites and games, including two parts:
1) Insights into teens' opinions about brands: Preferred brand types, Social function of brands, and Impact of brands on buying decisions
2) Top 10 Brand and Media rankings, including development from 2008
Get this report to learn the favorite youth brands, and the most popular online games and web sites among the 12-18 year old teenagers currently. This info is provided on a global level and from 30 countries around the world.
The survey was a follow-up on the Global Habbo Youth Survey 2008 conducted 18 months prior this study. In this follow up study the aim was to gain deeper insight on teenagers’ opinions about brands, and update the brand and media preference results of the GHYS book. Some new brand categories were also added: favorite makeup, consumer electronics, mobile phone operator and sportswear brands. The respondents were also asked to name three brands they had began to dislike lately.
Orders and Delivery
The report is available as a paper copy of 97 pages, with the price of 195 euros (+ VAT when applicable).
You can easily purchase the report by credit card or PayPal by clicking the Order Now button.
(€195 is in US dollars approx. $270, for latest exchange rate please see here.)
By purchasing the Brand Update 2009 you will also receive an additional copy of the Global Habbo Youth Survey 2008 in the same delivery.
The report is delivered by express mail service. Within Europe the delivery time is 2 to 5 days and outside Europe 3 to 10 days.
The research has been conducted by Sulake User and Market Insight, and the reports designed by Sulake Concept and Design team. For more information on the research please contact marketinsight@sulake.com.
Global Habbo Youth Survey 2008
The Global Habbo Youth Survey 2008 examines the interests, values, attitudes and online habits of a global audience. The survey reveals teens’ current media and mobile usage, consumption behavior and brand preferences in order to better understand what compels youth around the world.
The analysis is presented on a global and country level. In addition, five psycho-graphical youth segments are explained and used in the analysis. This survey helps you dive into the commonalities and differences among global youth, and understand how today’s young people live and consume.
Countries Included
Table of Contents
Sulake is an online entertainment company focused on virtual worlds and social networking. Sulake’s main product is Habbo, the world’s largest virtual world and online community for teenagers.
Sulake Corporation was founded in 2000. The company is headquartered in Helsinki, Finland, supported by 12 other offices around the world. Today, the number of personnel is over 300 globally.
www.sulake.com
Habbo is the world’s largest and fastest growing virtual world and social networking service for teenagers. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public spaces and thousands of rooms created by other users in the virtual world, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on six continents. To date, over 132 million characters have been created and 11,8 million unique users worldwide visit Habbo each month.
